If you scroll a bit down then you will see two sections. Now select the “All User (No Spam)” that you have just created.ġ8. In the segment, name section type a name (e.g., All Users (No Spam)) so that you can easily identify spam traffic. In the the field, as shown in the black box below, copy and paste the combination of URLs that were saved in step 8.ġ6. From the dropdown labeled “contains” select “matches regex”:ġ5. From add content drop down select “Source” :ġ4. In the filter section select “exclude”:ġ3. Between each domain put a pipe (|) character.ĩ. Copy these domains one by one in a simple notepad file and place them in one line. Some of them are not set or suspicious (e.g: abc.xyz).Ĩ. If you closely look at the column “Hostname” you will find that not all of them are coming from your domain name. But how do you know which domains, from this list, are sending spam traffic? It’s actually pretty simple. Now you should be able to tell which are the spam traffic sources in the first column named “Source”. Here select 500 rows so that you get a maximum number of a domain from where you can find bot traffic:ħ. Scroll down below and in the bottom right corner find the section “show rows”. In the secondary domain section, type “Host Name”:Ħ. On the left hand side bar go to Acquisition –> All Traffic:ĥ. Select the desired time duration and click “All Website Data” :ģ. Use the Gmail account for which you have set up Google Analytics for your website.Ģ.
If you follow these steps you’re sure to get good results. While this is fairly straightforward for those well versed in the field of online marketing, it can be tricky for website/business owners that are just starting out, or whose knowledge of analytics is limited. The aim of this article is to demonstrate how you can easily eliminate bot traffic from your Google Analytics results and gain access to more accurate data about your site’s traffic. If you have seen dramatic traffic increases over a short period or statistics that don’t seem to make sense, dig deeper and figure out where these hits are coming from – if you see referrals from spammy-looking domain names with a high bounce rate, it may well be bot traffic. Bot traffic is becoming more common and can make your website appear to be getting more traffic from certain sources than it actually is and inflating the numbers significantly, which may affect the conclusions you come to about how your website is performing. However, you should consider the fact that Google Analytics numbers are not always 100% correct. It’s the basis on which marketers make many decisions regarding the website. Closely monitoring website traffic is one of the main tools used in any successful online marketing campaign.